ALPKIT, Gnarl 15L Backpack 2019
ALPKIT, Ledge 35L Backpack 2019
ALPKIT, Orion 40L Backpack 2019
ALPKIT, Orion 40L Backpack Ice Axe Holder 2019
ALPKIT, Orion 40L Backpack shoulder adjustment 2019
FROST&SEKERS - 2019
MILLICAN, Oli zippered collection 2018
MILLICAN, Oli zippered collection 2018
MILLICAN, Tinsley Tote 2019
MILLICAN, Tinsley Tote 2019
MILLICAN, Fraser Rucksack 2019
MILLICAN, Fraser Rucksack 2019
SPINLOCK, ALTO 2018
SPINLOCK, ALTO 2018
SPINLOCK, Deckvest 5D 2011
SPINLOCK, Deckvest 5D 2011
SPINLOCK, Deckvest 5D 2011
SPINLOCK, Deckvest 5D 2011
SPINLOCK, Deckvest LITE 2012
SPINLOCK, Deckvest LITE 2012
SPINLOCK, Deckvest LITE 2012
SPINLOCK, Deckvest LITE 2012
WIGGLE (DHB), Slice 25L 2011
WIGGLE (DHB), Blok 18L 2011
WIGGLE (DHB), Slice 35L 2011
WIGGLE (DHB), Slice 30L 2011
WIGGLE (DHB), Fly By 7L 2011
Samsonite, OUTLAB Sloth Collection 2009
Samsonite, OUTLAB Sloth Collection Close Up 2009
Samsonite, OUTLAB TERREA (ECO) Collection, Messenger 2009
Samsonite, OUTLAB TERREA (ECO) Collection, Travel Shuttle 2009
AJUNGILAK, Pump Mat 2008
LOWE ALPINE, Grepon Jkt 2005
LOWE ALPINE, Ice Light Jkt 2004
ALPKIT - Introduction of a new collection. Designed and developed by Freeheel Design, this project was a new venture for ALPKIT in terms of sourcing with an overseas factory. A very price sensitive backpack range for this traditionally online only retailer, gave them a good market position against their UK rivals.
FROST&SEKERS - Cycle Saddle Bag for modern commuters. New venture for a start up business based in London Freeheel Design supported with taking the initial ideas to a tech pack which the chosen manufacturer could use to produce the finish goods. Made and sourced in UK by Freeheel Design.
MILLICAN - Range extension of the latest Maverick Collection product offering. Freeheel Design supported with concept generation and direction, product development with current suppliers whilst also looking for potential alternatives allowing the brand to scale production.
SPINLOCK - Various lifejacket projects including the first commercial overhead fully certified lifejacket in this sector. Working both in house with senior management team at SPINLOCK and also their overseas suppliers in Philippines.
WIGGLE (DHB) - A full rucksack and travel collection aimed at the commuting and recreational cyclist. Full design direction and product development, sourcing and in factory far east negotiation and development. Collection was very price sensitive for the online retailer maximising margin whilst maintaining the features and finishings of the competition.
SAMSONITE, OUTLAB - In-house collection for the sponsored athlete Fabian Cousteau. Featuring the largest fully water proof welded duffle bag to hit the outdoor market. The large duffles feature a doting compartment for wetsuits and dive gear and reinforced shoulder straps for a comfortable carry. Bespoke ‘slash proof’ fabric development and supporting field products such as messengers and rucksacks - both laptop compatible to support Fabians’ travel to and from the expeditions.
SAMSONITE, OUTLAB - Market led Eco-Collection, using recycled PET bottles for the fabrics, and minimum fabric cutting and finishing to cut down fabric lay and manufacturing time. Handles featured foam off cuts to reduce over all waste and back systems featured cut out areas which formed the shoulder straps and carry straps - the lay for the foam maximised usage. Trim development for the first fully recyclable zipper coil and pullers.
AJUNGILAK - Air Mat and sleeping bag development in house - various products
LOWE ALPINE - Technical clothing / apparel collection, ‘Integrated Alpine System’, working from base layers to outer shell and belay parka. Designed with sponsored athletes Andy Cave, and Pat Little-John. The first Lowe Alpine collection to feature Gore-Tex. All jacket featured the maximum reach sleeve ‘Helix’ which meant reduced seams and greater user experience.
