Hi, I'm Rob Moss, UK based backpack, bag, luggage, and soft goods designer, developer, sourcing and manufacturing specialist…

… and I established FreeHeel Design in 2010 when on a far-flung snow topped mountain nestled in the Swiss Alps.

FreeHeel Design is a freelance UK based bag / backpack luggage design and soft product design and development, sourcing and manufacturing consultancy. It is the culmination of many years working for international brands, focussing on design detail, process and high ‘sustainable’ quality for the brand and product purpose. Following my passion for mountain sports, I worked for Lowe Alpine (UK) Ltd as an apparel designer before moving to Mammut Sports Group AG where I was a pack designer for Mammut and sleeping bag designer for Ajungilak, one of the oldest sleeping bag brands. From here I moved on to become Design Director for the largest luggage manufacturer in the world: SAMSONITE with ‘OUTLAB’.

This year marks my 20 year anniversary in the industry. This wealth of design and production experience, combined with my passion for and knowledge of outdoor activities, gives clients full confidence in FreeHeel Design's understanding of the needs and demands of the sports equipment industry. We can also tailor your requirements and apply our manufacturing and sourcing industry knowledge to work with a suitable manufacturing vendor, giving you confidence in a successful product for your market and needs.

FreeHeel Design is a friendly and environmentally-conscious agency providing a package tailored around and developed with the client, we can work either directly in-house or from our growing studio based at Krowji Cornwall.

So whether you have an early idea for a product under your new business or are an established brand, requiring concept generation or all steps from ideation through to production we can either support your project or take the lead. So get in touch to see how we can help - hello@freeheeldesign.com